UTA Independent Film Group elevates the buyer's experience with CineSend's Secure Screeners

The UTA Independent Film Group relied on CineSend’s secure screener solution to upgrade its digital viewing experience for clients, buyers, and distributors. By adopting CineSend, UTA implemented a secure, branded, and theater-quality environment purpose-built for studios, sales agents, and exhibitors.

Challenges

Each year, UTA’s Independent Film Group manages close to 100 films through financing, sales, and worldwide distribution. Sending screeners to buyers, executives, and festival programmers is core to their business – and their existing workflow created unnecessary friction during critical sales moments.

Viewers struggled with limited playback capabilities, inconsistent casting options, and a viewing environment that didn’t reflect the quality of UTA’s film slate. Internally, assistants and agents lacked granular control, customization, and visibility across offices and recipients. This made it difficult to manage screeners confidently and track viewer engagement.

UTA needed a reliable, secure, and professional way to deliver films that matched the premium nature of their content – without compromising viewer experience or operational efficiency.

Solution

UTA selected CineSend after evaluating multiple screening platforms. CineSend’s ability to create a branded, private screening room for UTA, combined with a user-friendly interface and seamless casting to TVs and home theatre systems, immediately set it apart.

In addition to seamless casting, CineSend offers a fleet of native Smart TV apps – including Apple TV, Fire TV, Roku, and Android/Google TV – allowing viewers to watch screeners directly on their televisions without the hassle or unreliable nature of casting. This delivers a true living-room, cinematic experience that more closely mirrors an in-person screening.

With CineSend, UTA gained a comprehensive suite of features essential to a modern sales workflow: personalized access controls, timed links, dynamic watermarking, robust security settings, and full viewership analytics. Assistants and agents could now manage screeners with confidence, send high-quality assets securely, and monitor engagement through precise reporting.

Onboarding was fast and efficient. CineSend’s team worked closely with UTA to align the platform with brand requirements, train staff across offices, and provide ongoing real-time support. The entire setup process was streamlined through guided Zoom training sessions.

CineSend transformed UTA’s screening workflow into a polished, secure, and cinematic digital experience.

Results

Switching to CineSend dramatically improved UTA’s internal efficiency and external viewer experience. Assistants became more confident using the full feature set, reducing technical issues and saving time across the team.
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CineSend has been instrumental to the sales process for the UTA independent Film Group. It's user-friendly program and simple design have proven to confidently work with both our agents and executives across the industry."

– Film Finance and Sales Agent, UTA

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Most importantly, buyers and distributors could now view films in an immersive, theater-like setting – no longer confined to laptop viewing. CineSend’s Smart TV apps and intuitive interface elevated the screening environment at every step of the sales process.

With CineSend’s analytics and secure delivery tools, UTA gained confidence in its ability to present films professionally while maintaining strict content protection. The upgraded workflow resulted in smoother communication, higher viewer satisfaction, and fewer support requests.